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Red: A New Generation of Sharing Economy
Wang Anyu, Chen Nuoya
  • 编       号:
  • FDC-16001-2X-P-E
  • 语       言:
  • 英语
  • 日       期:
  • 2019-03-26
  • 长       度:
  • 17页
  • 类       型:
  • 现场案例
  • 来       源:
  • 复旦大学管理学院
  • 教材使用:
  • 订购
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摘       要:
This case is about "Red", a cross-border e-commerce platform developed from a community which was built to share overseas shopping experience. Confronted with the "price war" started by e-commerce giants, in what ways can "Red" adjust its shopping experience to enhance the brand value?
  • 学       科:
  • 创新
  • 背       景:
  • Well-established platforms such as T-mall International and Joybuy stepped in the lifestyle sharing industry one after one , and their involvement will speed up the industry integration and usher in a reshuffling period.
    • 词:
  • DOI:10.12156/FUDAN.CASE201600102;sharing Economy business model e-commerce
  • 适用对象:
  • 全部
The Case of Lyfen in China
Su Yong,Yang Huaying
  • 编       号:
  • FDC-15017-2X-P-E
  • 语       言:
  • 英语
  • 日       期:
  • 2019-03-26
  • 长       度:
  • 10页
  • 类       型:
  • 现场案例
  • 来       源:
  • 复旦大学管理学院
  • 教材使用:
  • 订购
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摘       要:
This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend.
  • 学       科:
  • 综合管理
  • 背       景:
  • China’s leisure food market has seen an ever-increasing demand, leading to a demonstrable boost in both product prices and the expectations of consumers. The whole industry has entered a new age featuring high-end brands and diversified products.
    • 词:
  • DOI:10.12156/FUDAN.CASE201501702;brand strategy supply strategy chain management
  • 适用对象:
  • 全部
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