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Shanghai LYFEN: Always Ahead in Freshness
FDSM CASE
  • 编       号:
  • FDC-14036-1Y-P-E
  • 语       言:
  • 英语
  • 日       期:
  • 2019-06-18
  • 长       度:
  • 10页
  • 类       型:
  • 现场案例
  • 来       源:
  • 复旦大学管理学院
  • 教材使用:
  • 订购
    收藏
摘       要:
This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend.
  • 学       科:
  • 创新 创业
  • 背       景:
  • China’s leisure food market has seen an ever-increasing demand, leading to a demonstrable boost in both product prices and the expectations of consumers. The whole industry has entered a new age featuring high-end brands and diversified products.
    • 词:
  • retailing
  • 适用对象:
  • 全部
Pacific Insurance Group: Third-party Risk Assessments Ensure Peace of Mind
FDSM CASE
  • 编       号:
  • FDC-13022-1Y-P-E
  • 语       言:
  • 英语
  • 日       期:
  • 2019-06-13
  • 长       度:
  • 12页
  • 类       型:
  • 现场案例
  • 来       源:
  • 复旦大学管理学院
  • 教材使用:
  • 订购
    收藏
摘       要:
This case focuses on the success of the Pacific Insurance Group as a third-party risk assessment institution in the rail transit sector, as well as how it overcame the difficulties during this process.
  • 学       科:
  • 创新
  • 背       景:
  • After the Wenzhou train accident, public safety issues were once again the focus of the general public. Improving the safety of public facilities and strengthening the management of social public safety risks have also become the focus of the Shanghai Municipal Government and society at large.
    • 词:
  • third-party risk assessment
  • 适用对象:
  • 全部
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